Share information!
By listening to the Hamilton soundtrack, I’ve learned a lot about American history, from little-known facts during the Revolutionary War to bigger particulars like why the country’s capitol is in Washington, D.C.
Do your followers and fans walk away learning a little bit more about your industry? By sharing helpful information, you’re empowering them to make educated decisions for themselves, as well as establishing yourself as an expert for them to rely on for advice. Related:GroupBuy SEO Tools
History is watching!
As the Washington and Hamilton sing in the musical, “History has its eyes on you.” While your business may not be at the forefront of a revolutionary war or become the first leaders of a new country, it’s important you’re aware that everything you share is public!
Before you publish anything – including blog posts, social media updates or email newsletters – double and triple check for typos. Think about the message(s) you’re conveying and consider if the language you’re using is the best way to convey your point. Ask yourself, “Does it reinforce my brand? Does it hinder it?”
Remember, everything you share can live on, even if you delete it, so if you’re not sure if you should post something, there’s a good chance you probably shouldn’t.
Have you seen the musical Hamilton, or even just listened to the soundtrack? Can you think of any marketing lessons I’ve missed? Share them in the comments below!
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